产品介绍 数字化X射线摄影系统, 全系列5款产品。
Digitalized X-ray radiographic system covering a series of five types of the products.
项目目标 产品系列化设计,建立全新产品品牌形象。
Serialized product designs to establish new images of the products and brands
操作步骤 设计调研、用户分析、竞品调研、品牌定位分析、产品定位分析、系列化产品设计。  
Design surveys, customer analysis, competition surveys, brand orientation analysis, product orientation analysis and serialized product designs

• 设计研究—用户调研 


经调研发现此类产品使用用户较多,且需求不同。我们针对患者、放射科医师、影像学教师以及影像学学生四类人群进行了调研、走访以及模拟使用情景再现,了解客户实际需求。经过汇总与分析,我们获得了用户对于产品设计风格的基础需求:精密、专业、科技、安全、可靠、简约,以及医疗设备很少会考虑的差异性需求:情感关怀、轻松愉悦、趣味时尚。   After surveying many of our potential customers, we have found that they vary with different needs. We have studied the needs of patients, radiologists, imageologicalteachers and students by visiting them and simulating their uses of such kind of products. With summaries and analysis, we have figured out our customer's basic requirements for functions and deigns ---precise, professional, technical, safe, reliable and brief and we have also considered the otherness of medical needs---affective attention, easy and relaxing, juicy and fashionable.

• 设计研究—环境调研 


  Through the comparison with traditional hospital environment and that in the future, we have found with surprise that the environmental trend would be in accordance with the varied needs of our customers, which would be a tendency of medical equipment,cozier, more relaxing and affective to the patients.

• 产品趋势分析 


我们针对8个竞争品牌产品进行产品定位分析。通过轴向分析法,我们可直观了解各竞争品牌的定位差异,各品牌的产品进化趋势以及整个行业的发展方向。   We have made the product orientation analysis with the reference of 8 competitive brands. With axial analysis, we have directly known the differences and evolutions of the 8 brands in product orientations and have also learned the development direction of the entire industry.


最终,我们提炼出以三星、飞利浦、联影三个品牌分别为代表的 “时尚、消费“, “趣味、关怀“,以及 “先锋、科技“三大前沿趋势。   Finally, we have extracted from Samsung, Philip and United Imaging their respective representations of 3 of the most frontier tendencies of “fashion and consuming”, “tastefulness and solicitude” and “pioneering and scientification”.

• 品牌定位分析 


基于竞品趋势以及用户需求的分析结果,我们与客户方深入沟通,规划了未来德润特品牌的四大特质,分别为”先进“、“优雅”、“精致”、“愉悦”。同时,考虑到年轻品牌需要被关注的诉求,德润特的品牌定位还应尽可能偏向”革新“端。   After profound communications with our customers and basing on the results of our analysis on competitive trend and customer’s needs, we have projected the peculiarities of DDIT in the future, which would be “advanced”, “elegant”, “delicate” and “joyful”. Considering that there would be a plea for attention to the young brand, we would orient DDIT more on “innovation”.

• 产品定位分析 


为了指导设计工作的开展,我们在符合德润特未来品牌规划的区间内细化了三个设计定位,进而演化出三款设计方案。最终,处于“优雅. 未来”定位区间的方案胜出,成为了德润特未来产品系列化的蓝本!   In order to guide the designing work, we have detailed 3 themes in DDIT’s brand project and have formed 3 design schemes and the scheme of “elegance and future” was finally approved and has become DDIT’s blueprint of our series of products in the future.


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